Customers are the most important stakeholders
Lead, follow, or get out of the way
Sell yourself as though you were buying
Excellence is the only satisfactory outcome
Improvement is a journey—not a destination
Admit errors, learn from mistakes, and teach lessons learned
Encourage liberally, discourage conservatively
Praise publicly; criticize privately
Celebrate success
Associate with professionals who challenge your intellect and impart wisdom
Coach, mentor and inspire the next generation
Knowledge has a half-life; keep learning
Model desirable behaviors; conduct business like your children were watching