Marketing & Sales

Marketing & Sales

What is the difference between marketing and sales? What is your penetration of the total addressable market? What are the right distribution channels? How do you increase share of wallet? Do the sales professionals have the right skills; are they rewarded for delighting customers AND making your company money?

What is your unique value proposition? Do you provide what your customers want? Which customer relationships are profitable? What drives customers' purchasing decisions? What is the only question worth asking in a customer survey? Is your customer feedback process driving erroneous conclusions?

All products and services have a competitive half life. The initial absence of competition may leave businesses vulnerable to blind spots and complacency.

Let us help you palpate the pulse of your business.

Link to.....

Quality in Action Perspective: Customer Focus in Fragmented Niches

Voice of the Client

“Managing buyer relationships with big box retailers is critical to our business model. We received invaluable assistance in transforming POS information into tools that enabled us to be consultative to our customers regarding SKU profitability and order timing.”
COO, Decorative Home Accessories Importer
"We received critcal guidance to salvage a poorly implemented CRM, and subsequently, executed our original intention: measureable marketing campaigns. Now we know what we get for our makreting dollar. (John) successfully steered us through all of those sensititiviteis. He was able to translate user specifications to designers, and systems issues to users. He coached us to our desired outcome."
CEO, Commerical Construction Products Manufacturer

"We have a complex sales process, replete with decision makers, stakeholders, influencers, and gatekeepers. (John) identifed our needs and provided the right types of training. Even our best people embrace the tools as a way to become even bettter."
Divisional COO, New Home Construction Component Installer